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About Mark Alder
Mark Alder helps businesses navigate opportunities on their strategic and market-facing "Paths to Results".
He has helped grow midsize and smaller businesses over the last 15+ years, both as a general manager with P&L responsibility, and as a marketing leader. His analytic and strategic capabilities have been gained through an unusual combination of depth as a marketing executive (spanning consumer, building, and industrial products) and breadth (General Management as well as functional responsibilities including Finance, Corporate Development, Sales, HR, and Strategic Procurement). With this wealth of experience, he “connects the dots” to create strategies that make sense in the market, financially and strategically. To do so, he is known to artfully deploy analytical tools that drive clarity to actionable opportunities for growth or improvement. His ability to bring both structured and unstructured thought processes might be related to his background both as a CPA and as a jazz musician (although not at the same time!) |
Industry Specialization
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* Consumer products [housewares * tools * decorative accessories]
* Building products [plumbing * outdoor siding * countertops] * Related B2B durable products and services |
Functional Expertise
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* Marketing leadership [product * brand * communications * channel]
* Strategy leadership [corporate * divisional * product line] * Financial leadership [primarily mergers and acquisitions] * Experience in Sales * Procurement * other functions as well |