Case Study: Product line positioning
The opportunity: A business had launched a couple significant initiatives into new markets with the intent of doubling its size within a couple years, but found very little marketplace traction.
The paths:
The results: The business went on to achieve record sales and profitability with a strategy that could more realistically achieve the aggressive goals, because it was built upon the distinctive strengths and capabilities of the company. |
See the potential benefits WisePath Strategy can help you achieve navigating product line improvement opportunities.
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