Case Study: Products - new and discontinued
The opportunity: A business was a high margin contributor to the company, but needed double-digit sales growth to help the company improve its margins
The paths:
The results: The business delivered the double-digit sales growth at a margin even greater than the core business, helping the company's margins in two ways. Additionally, the changes improved retail customers GMROI by trading out duplicative SKUs. The new technologies helped the business regain a perception of an innovation leader. Finally, the reduced SKU count resulted in improved asset turns and better service levels, which also helped retail customers. |
See the potential benefits WisePath Strategy can help you achieve navigating product line improvement opportunities.
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