Case Studies
There are many paths to profitability and growth, and the following case studies demonstrate the capabilities of WisePath Strategy to find the right path for your organization.
Profitability |
Improving profitability requires a "big picture" mindset, as sometimes an improvement in one part of your income statement can create a problem in another. For the same reason it also requires a "detail" mindset, as small changes can have large impacts...positively or negatively.
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Marketing
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Marketing is more than just flashy advertising. Its base includes market and consumer knowledge, and developing the tools that use this knowledge to align your products with your targets' needs and desires.
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Products
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Think of your products like a football team or an orchestra. Every person has a role to play, and the success depends on the right roles being defined and executed. Similarly in your product line, each product has a unique purpose in meeting your plan. Do you have the right products in the right roles?
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Channels
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Different channels exist because different customer types have different sets of needs. So you need to provide the right positioning, pricing, and programs for each channel to excel...without spending money on elements that are not core to each channels' mission.
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Processes
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Processes can be a source of comfort...or pain...to your customers, associates, and business partners. If you haven't evaluated them recently, they may be becoming less useful and more painful.
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Acquisitions
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Buying or selling? Interestingly, many of the challenges are the same...understanding the market for the product, understanding the market for the business, targeting the right people for a transaction.
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Strategy
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Has your strategy kept up with your markets? Whether it's merely a tuneup or a complete review, you'll want to make sure that the time and money you're spending align with your customers and your opportunities.
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